Marketing Communications Plan

CUSTOM CITY CYCLES MARKETING PLAN Prep atomic number 18d for: Ms. Sandra Schofield Prep bed by: Patrick Munday 327 877 861 Monique Sumeghy 302 497 893 Thaun To 330 408 995 Stralia Douk 292 120 991 Table of circumscribe Section TitlePage executive director summaryv Situational compend.1-2 grind away analysis ...3 Mission statement probability and sales outlet analysis Goals and objectives Marketing strategies Marketing mix Action liquidate up Evaluation process administrator Summary This marketing send off is designed to give us an limn of our clubs goals and key objectives. We have included a complete situational, SWOT and opportunity & issue analysis, goals and objectives, marketing strategies, execute plan, budget and military rating process. Objectives for this marketing plan incorporate: get out online sales using a forward integration scheme get around and refine the current product offering. Implementing an intensive harvest strategy to improve current sales Identifying our strengths, weaknesses, opportunities, and threats. Increase companys sales. protract market share.

Improve company shareowner value This marketing plan is a three yr development model for our achiever within the bike industry. hobby the strategy outlined we promise to achieve goals and objectives with shareholder value and dividends being a heights priority. Situation Analysis Competitors 3 competitors rolls 4 U bikes Galore Progressive Bikes Suppliers Custom urban center Cycles i s a manufacturer of mountain bikes, all bicy! cle components are supplied by local Australian companies in accordance with presidential term regulations. Distributors 2200 mountain bikes are distributed through three retail transmit as is listed in the table below. Retail ChannelPercentage Bike Shops20% Sport Stores60% Discount Stores20% These...If you compliments to get a salutary essay, order it on our website: BestEssayCheap.com

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