Lost World Of Tambun: Theme Parks In Malaysia

Lost World Of Tambun: Theme Parks In Malaysia The philosophy of marketing needs to be owned by everyone from within the organization. Marketing focuses on the satisfaction of customer needs, Marketing is not only much broader than selling, it is not a specialized activity at all It encompasses the entire business wants and requirements. Future needs have to be identified and anticipated. The marketing concept is a philosophy. It makes the customer, and the satisfaction of his or her needs, the focal point of all business activities. It is driven by senior managers, passionate about delighting their customers.Marketing is not only much broader than selling, it is not a specialized activity at all It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customers point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.This customer focused philosophy is known as the marketing concept. The marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires. INTRODUCTION OF Q1; Lost World of TambunTheme Parks in Malaysia The latest attraction from Sunway City Ipoh in Tambun, the Lost World is a new water theme park in Perak set to provide you a fun-filled adventure for friends and family! Nestled among lush greenery and limestone hills, the Lost World has a host of exciting activities to keep you coming back for more. Question 1: Your role: You are required to select a theme park of your choice. You are required to determine their organizational structure, products, markets, and competitors. Introduction As part of your research, you will need to define the structure of the franchise and the product that is being offered to the consumer. Content You are required to analyze: Their market strength Their zone of natural expansion Brand positioning and marketability of their brand Suggest steps to improve their sales and profits Suggest how they can take their business to a global scale Summary Conclude your research by summarizing all the above and provide a final solution on how the theme park may thrive in a completion market place. All cost for the event and portfolio must be self funding. Olympia College will not be responsible for any cost or any unforeseen circumstances occurred during this event. Answer Q1 As part of our assignment, I have chose the Lost World of Tambun theme park as my choice for doing my assignment. From my own research, there is five main elements which make up this world of adventures which is as stated in the structure belowà ¢Ã¢â€š ¬Ã‚ ¦ Jungle Wave Bay CLIFF RACER Tiger Valley Water park Hot Springs Spa FIVE ELEMENTS Water Park An exquisitely beautiful Waterfall Beach Garden exhilarating water rides in the theme park for everyone at the water park and where the water beach garden were the biggest wave pool in Malaysia where the waves could swell up to 3 feet high. At there, you could find a absolutely perfect landscaped beach which surrounded by 20 feet twin waterfalls with two rivers flowing into the pool. There is also a musical body wash as a refreshment before to the caption of Sandy Bay. Explorabay, a kids only zone which is specially designed for kids while Cliff Racer are intend for a adult and youth. And of course, the longest inflatable tube ride in Malaysia, Tube Raiders which is the family favourite giant slides while Adventure River is more on relaxing water ride. Cliff Racer Sail through the jungle canopy in an old mine cart after a drop from dizzying heights; just like in the old Wild Wild West movies! The park is perfect for those family escapades. Be sure to bring spare clothes for a change after a whole days fun on the numerous water slides and water games. The park also plays host to a few tigers and albino tiger cubs and visitors can witness the tiger feeding times between 11.30am to 5pm every day. The park is open everyday except Tuesdays (school/public holidays excluded) from 11am 6pm. One can have a cocktail at the Rum Jungle Bar between 6pm 9pm every night. Entrance tickets start at about RM25 per adult and RM 19 per child (children under 90cm gets free entrance). The park also offers special food, entrance and rides packages. Lost World Hot Springs Spa As the latest supplement for the visitors to enjoy the inimitable feel of the hot spring, the water in the hot spring come from a natural source, and this is a sanctuary for the visitors to relax and enjoy and to experience hygienic and rejuvenating hot water. Besides, there are many other elements which are catered for the visitors presenting the ultimate relaxation experience Tiger Valley There are feeding tigers show and their handles at play in the tiger valley. You can learn abit about how the tigers are cared through the valleys educational program where you will be able to get close and personal with one of these exquisite tigers. Lost World Petting Zoo Visitors can take a walk on the wild side and The Petting Zoo allows the public to touch, feel, feed and play with the animals; giving those looking for a more personal encounter, a closer perspective. Body Market Strength So many words packed into one, the Lost World of Tambun, where providing an action packed with exciting adventures with the most sensational rides and glamour in Ipoh, Malaysia. A 60 million Ringgit theme park which located in this historical town of Ipoh, in the middle of the North South corridor in Perak; and is set in the inborn landscapes of Ipoh, surrounded by exquisitely breath taking limestone features. The Lost World of Tambun has its own market strength just like the other theme park as well. As my research all over these theme parks, The Lost World of Tambun is the best theme parks if compared to all the competitors around within the northern region in Ipoh example like Bukit Merah. They has providing a variety services which provides leisure, relaxation, enjoyment as well as entertainment. Moreover, the price are quite reasonable for the services they are providing. As another market strength, Lost world of Tambun is the only theme park with natural hot spring and the water come from natural source and the thermal water in the pool are not recycled. Furthermore, they got a formation of the stand alone rock formation 10 storey building within the theme park. Based on the 4Ps, place, people, promotion and products, Lost World of Tambun had provides all these 4Ps if compared to other competitors as their market strength. Place 800 parking spaces provided Good transportation Natural pleasant landscape People Good services Caring from staffs Friendliness from staffs Promotion Invite international performance during parties; beach party Promote online through hot websites; facebook, etcà ¢Ã¢â€š ¬Ã‚ ¦ Promote through travel and tour agencies for packages Product Water Park Amusement Park Lost World Hot Springs Spa Tiger Valley Lost World Petting Zoo Zone of Expansion For your information, Lost World are exposed to the nature. Therefore, it has ample of natural resources around and within the park. As for the future expansion, they should take this advantage to make more for its zone of natural expansion usage from the natural sources. Currently, they are building a hotel of themselves which are rated as 4 5 star grades; visitors like foreign visitors do not need to look for other accommodations and can just stay inside the Lost World of Tambuns Hotel which are surrounded by natural source. Besides, they are also upgrading the hot spring spa section. As their future expansion, it could build up a monorail system for the overall accessibility within the theme park itself; visitors are able to travel from the theme park back to the hotel after explorer. Moreover, wide natural resources in their theme park which enable them to have their own cave which creates jungle tracking and cave exploring experience for customers. They should expand more on dry rides in did of only focus in wet rides as there is already a lot of wet rides. This will enable the visitors to have more choices during their explorer and will not feel boring. Brand positioning and marketability of their brand A great theme park which have its own nature and gave us a refreshing feeling when you are living in a hectic lifestyle; a way to expose yourself to the nature. Besides, it is a time for every member in a family to spend their time together and have fun in Lost World of Tambun. This is a way for family bonding to happen. Moreover, we can spend our time with our friends during holiday at there for entertainment and leisure. And of course, it is a good place for a couple to have a great day. What are they famous for? Their natural resources and it located in a historical place in Ipoh with natural thermal water sources. They are also considered as under the umbrella of Sunway Groups which lead them to success because Sunway group had prove themselves in Sunway Lagoon. Steps to improve their sales and profit In order to improve their sales and profit, they should depend on the economy scale which is reduce their cost in order to get more people. Besides, its also depends on how they generate their profit through the existing products. They can also provide more new family packages and teenage packages. Another step to improve their sales and profit is to extend business hour for dry parks and more events should be organize example like beach party. International performances should be invite example like super junior, wonder girls and big bang in order to attract more visitors. And of course, special rates for senior citizen should be apply and toys should be given to kids to show that the management is caring enough even to every single matter. How they can take their business to a global scale Extend their business to global scale, they can deal with the travel and tour regencies for packages and brings the tourism to Lost World of Tambun and let them recognize it and bring back this information back to the country. Moreover, they can have a deal with a country ambassador to promote their theme park in their own country and to attract foreign investment example like an big organization and this will lead them to develop another branch in their country by the help in modal from the organization; targeting hot weather country like india. Besides, it should have a deal with large organization to have a big retreat ( international conference ). And of course, the lost world management should also advertise their theme park through hot websites example like facebook.com, youtube.com, twitter.com and etcà ¢Ã¢â€š ¬Ã‚ ¦ Conclusion In any business success, marketing always plays a key part. You have to make a good relationship with your customers. You need to work out how you will reach and win new customers and make sure that they will be happy and remain satisfied of the services you are providing them. You need to always review and keep on improving everything you do to stay ahead of the competition.Although marketing plays an important role, it will not guarantee sales unless by doing it with a laid out plan. A well-researched and logical plan is important to have a better chance of building a long-term profitable relationships. A marketing plan will serve as a reference or your basis to execute a marketing strategy. By laying out plans, it will set out a clear objectives and explains how you will achieve them. You can define your business well if you have a written document that details the necessary actions to achieve your marketing goals. A marketing plan is considered a part of an over all business plan .  

Computerization of the World Essay

The computer is great invention, which can be used in many fields such as mechanical, electronics, robotics etc., Hence, usage of computers in modern society is increasing significant. This invention may cause change in our life style and it has been saving our time, also it has been a common device in our homes now. Computer technology and it’s implementations are updating very fast. In the near future, in banking sector going to become a fully computerized network, which may be used any where in the world. Therefore, customers can access their accounts anywhere in the world, and they may have the ability to make any kind of transactions. Furthermore, due to the huge development of software engineering, image processing techniques may be applied for the security purposes. Hence, your personal accounts such as bank, e-mail, etc., can’t be accessed with out you or your finger print. Computer base examinations are introduced now in many international and local authorities. Additionally, in the education sector, some universities are used to handle the examinations in paper base, but now they implementing their course in computer base online courses, so students do not need to come every day to universities for their studies. Mainly computer systems are being used for store the information such as patient records, customer records, students records, reports etc. These saved records are being used for various purposes such as report generating, research purposes etc. Hence, we don’t have any other device other than the computer for these activities. But, some other ways also available for our work, but they need to spend long time for end of the process. Also, in near future it might be increased the number of unemployment percentage, because job holders places are replaced by the computers. At sum up, computer is important equipment for our lives and it included advantages such as fast, accuracy, clear etc., and dis-advantages such as increase of unemployment number, it may cause to some diseases. Hence, we have to amendments of constitution of computer use, then we can get the better output from the computers for our future prosperity.

Computerization of the World Essay

The computer is great invention, which can be used in many fields such as mechanical, electronics, robotics etc., Hence, usage of computers in modern society is increasing significant. This invention may cause change in our life style and it has been saving our time, also it has been a common device in our homes now. Computer technology and it’s implementations are updating very fast. In the near future, in banking sector going to become a fully computerized network, which may be used any where in the world. Therefore, customers can access their accounts anywhere in the world, and they may have the ability to make any kind of transactions. Furthermore, due to the huge development of software engineering, image processing techniques may be applied for the security purposes. Hence, your personal accounts such as bank, e-mail, etc., can’t be accessed with out you or your finger print. Computer base examinations are introduced now in many international and local authorities. Additionally, in the education sector, some universities are used to handle the examinations in paper base, but now they implementing their course in computer base online courses, so students do not need to come every day to universities for their studies. Mainly computer systems are being used for store the information such as patient records, customer records, students records, reports etc. These saved records are being used for various purposes such as report generating, research purposes etc. Hence, we don’t have any other device other than the computer for these activities. But, some other ways also available for our work, but they need to spend long time for end of the process. Also, in near future it might be increased the number of unemployment percentage, because job holders places are replaced by the computers. At sum up, computer is important equipment for our lives and it included advantages such as fast, accuracy, clear etc., and dis-advantages such as increase of unemployment number, it may cause to some diseases. Hence, we have to amendments of constitution of computer use, then we can get the better output from the computers for our future prosperity.

Information technology Essay

The number one benefit of information technology is that empowers people to do whatever they want to do. It lets people to be creative. It lets people be productive. It lets people learn things they didn’t think they could learn before, and so in a sense it is all about potential. Today Domenic and I are going to talk to you and inform you how information and technology empowers people. There are lots of places where i. t empowerment takes place. There is the workplace, your home, the hospital, and the classroom. Empowering the frontline employees cannot work in vacuum. Empowerment of employees, while very important, requires an important requirements and conditions. Information and information technology are predicted to act as the most important requirements and qualities for empowering 21st century workforce. Advances incommunication and information technology have created new opportunities for organizations to build and manage empowerment process where members collaborate utilizing technology across space and time to accomplish important organizational tasks. One of the ways that Information Technology empowers people in their own home is through communication. Now i. t is empowering people a lot through communication because communication is a big part of our lives. Communication through i. t takes place on many devices such as, mobile phones, computers, iPods, Television and many more devices. Having i. t which enables you to do these amazing things is incredibly empowering towards us. This is because communication is something everybody uses in their everyday lives and without having i. to communicate to others throughout our world; it would make it a lot harder for us to function with everyday life. Information technology has a major impact on online shopping because online shopping takes place upon hundreds of millions in our world and every second of the day items are being purchased and sold through online shopping. This is majorly empowering us to go online shopping because it makes it a lot easier for us because we can purchase our stuff from home which means it takes a lot less time and effort to go online shopping and buy the certain items which you need with just a click of a button. Because online shopping is a positive thing throughout our lives, this shows that information technology is empowering us to go online shopping because of how simple and helpful it is throughout our lives. One of the ways that Information Technology empowers people in their own home is through communication. Now i. t is empowering people a lot through communication because communication is a big part of our lives. Communication through i. t takes place on many devices such as, mobile phones, computers, iPods, Television and many more devices. Having i. t which enables you to do these amazing things is incredibly empowering towards us. This is because communication is something everybody uses in their everyday lives and without having i. t to communicate to others throughout our world; it would make it a lot harder for us to function with everyday life. Information technology has a major impact on online shopping because online shopping takes place upon hundreds of millions in our world and every second of the day items are being purchased and sold through online shopping. This is majorly empowering us to go online shopping because it makes it a lot easier for us because we can purchase our stuff from home which means it takes a lot less time and effort to go online shopping and buy the certain items which you need with just a click of a button. Because online shopping is a positive thing throughout our lives, this shows that information technology is empowering us to go online shopping because of how simple and helpful it is throughout our lives. In the class room i. gives students and also techers the ability to learn many incredible things behind a computer, example us, we learn how to understand and operate computers in this class and to a point that is empowering us. Advances in technology have expanded the classroom walls well beyond school grounds and into the Internet. Allowing students access to more than pen, paper and textbooks empowers different types of learners. Teachers can differentiate between their students, providing resources that m eet their needs. These resources can vary from hardware, like tablet computers, to Internet-based solutions, like teacher websites. Middle school students can engage with content and classmates through technology, giving them more ownership of their learning. Using i. t in a meaningful way is now the golden key to success for youth. The â€Å"e† of â€Å"electronic† that we put in front of so many words today also denotes other vital â€Å"e† words, such as education, employment and entertainment. It is therefore crucial to empower youth through I.  T, especially in the developing world. There are sick and disabled people all over the world and hospitals are the main place where these patients are treated hospitals need advanced information and technology to help cure people and save lives there are numerous machines that lots of people just can’t live without like the the DynaVox EyeMax system which gives individuals with paralysis, cerebral palsy and stroke victims the ability to participate in spoken communication using only their eyes. Using an eye tracking system, users can interact with an on-screen keyboard, allowing them to enter words and phrases, which are then translated into spoken text via the device’s text-to-speech mechanism. That is incredible, it empowers patients to allow them to communicate with just their eyes. Now some of these are people who wouldn’t be able to so much as open their mouths or raise a hand. Empowering the blind; I think this is a very important thing to do. These are people who can’t see, so how do they live ordinary lives? They Don’t. i. t empowers the Blind with new tech that allows them to communicate and interact easier with society. Example; A scientist Dennis Hong is developing a car that can actually be driven by the blind. The aim is to integrate several computer systems, sensors and cameras to observe the environment around the vehicle and provide alternate forms of sensory input, including sound and vibration. This may include seat vibrations of various strengths and locations, pulsing vibration signals in gloves worn by the driver. That right there is very empowering. To conclude this argument I would like to tell you,its just so simple, Information and technology has empower people in ways beyond describing and hopefully ramone and I gaiven you a good understanding on how such different people are empowered through i. t. With our research we have shared with you today we hope you understand and agree with us that information empowers people.

Computer Technology And The Military During The Cold War Era

Early computer art stemmed from an unlikely place and as the computer technology advanced, minimized, and became affordable, the computer turned into the most important invention of the modern age and has been implemented in almost every aspect of human life. Like video art, computer art started small and progressed with the technology and now is a tool used for many digital mediums. The origin of the computer resides with the military. The computer itself was created by the military during the Cold War era, when we were in a technological race with Russia. This race was the fuel for massive advancements in technology especially in the sector of computer intelligence. The first Computer’s were physically large enough to fill an entire room. They were used to manage large quantities of data in textual and numerical form. The government backed certain research facilities in the advancement of the computer and some investigated and experimented in computer technology with art and music. 1 Prior to the digital computer, some artists were using manual devices like the oscilloscope, which displayed the waves of an electric signal. Artists like Ben Laposky would record the waves moving by photographing them with long exposure. Because the waves were constantly moving the photographs would show the fluid shape of the wave and its motion.2 Moving forward to the 1960’s, Bell Laboratories, one of the research facilities funded by the government for computer intelligence research,Show MoreRelated The Cold War Era Essay example1046 Words   |  5 PagesThe Cold War Era Works Cited Missing The late 1940s to the mid 1980s the American society saw what could quite possibly be titled the biggest technological effect on society. 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