Marketing Plan

- - Executive Summary         Only a block strike the Queens University campus, JJs Café represents a funds mine of unrealized opportunity. Currently, the establishment is characterized by dark colors, control hours of operation and poor wag selection. Thousands of students head teacher by a day and yet only 31% of those surveyed had ever been privileged the place.         Approaching JJs management revealed an unwillingness to co-operate with efforts to purify their current function. With this in mind, the marketing plan before you seeks to nominate maximal join on in revenues while retentiveness the costs at an benignant level. Areas of improvement embroil pip-squeak renovations inside to accommodate nimble take-out service, extended hours of operation to include breakfast items and late iniquity service, expansion of the current menu to offer more soma and an emphasis on the feature aspect of the service. The various decisions affect in making these changes were ground on a series of surveys, experiments and observations, as well as data collected by the Mackenzie Management Group.         The proposal as it currently stands would require near $5 087 to get it started and the twain year return would be $10 360.          Situation compend Internal Assessment         The internal analysis of J.J.s consisted of two spokespersons. receiv qualified to the unwillingness of the current management of J.J.

s to cooperate in this study, we were otiose to tout ensemble survey all internal data. Therefore, we bring to rely on primary and secondary data. The fir! st part included protective(predicate) observation of the business. We analyzed J.J.s observable level of business, service and quality, through with(predicate) many personal visits to the premises. We were also able to assess the sensual attributes of the restaurant. We obtained a copy of J.J.s current menu (exhibit 1.4), and were able to localize possible problems with it. Unfortunately, we were not... If you want to get a wide essay, suppose it on our website: BestEssayCheap.com

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